$40 000 makes a “G’day” in Queensland

The locals are Queenland’s best tourism asset.

Tourism to Queensland, Australia is on the rise with an 11 percent increase in international visitor spending in the last yet alone (that’s a whopping $336 million dollars). An article on news.com.au reports that the latest promotional campaign isn’t targeted at foreign visitors – it’s for the locals.

Premier Anna Bligh recently launched the $40 000 promotional campaign to “remind Queenslanders of the vital role they play in the state’s $3.3 billion international tourism industry”. According to the article, Bligh says that while visitors are impressed with the natural tourism attractions, what they “love most is the friendliness of the people.”

Tourism is expected to continue to rise over the next decade, and this campaign is part of a ten-year, $48 million dollar Tourism Strategy.